20% of funds raised from the sale of 60 non-fungible token (NFT) digital artworks will go support coral reef conservation.
Fish Pono, an organization committed to bringing awareness to the importance of replenishing herbivore fish populations to foster healthy coral reefs, announced a fundraising partnership with Vanishing Murals to create 60 non-fungible token (NFT) digital artworks with 20% of each NFT sale contributed to the Fish Pono public education campaign.
The partnership between Fish Pono (Save Our Reefs) and the Vanishing Murals NFT project is a unique medium of storytelling that helps share the message that by living pono, in balance with nature, we will ensure healthy reefs, abundant with life for our future ʻohana.
The Vanishing Murals NFT project is a genesis collection of 60 dynamic NFT artworks created by Hawaii-born artist Jana Ireijo, founder of Mural Ethos: Vanishing Murals. The collection has three designs, inspired by Hawaii’s marine life. These NFTs are a culmination of intersections across art, science and technology to remind us of the impermanence of Mother Earth and the critical role we play to help her heal.
The Vanishing Murals NFTs will be available for purchase on October 25th, 2023, at 6 p.m. HST. For more information and to purchase the Vanishing Murals NFT artworks, please visit: www.vanishingmurals.com.
“As an environmental artist, my collaboration with Fish Pono–Save Our Reefs is timely and vital as it signifies a shared commitment to preserve and protect our islands’ precious and fragile coral reefs. I am honored to be included as a part of the Fish Pono ‘ohana and the opportunity to contribute to a group of storytellers for the ocean, working together to create a narrative of resilience, unity, and sustainability,” shares Jana Ireijo.
Using blockchain technology and environmental data, the Vanishing Murals NFT artworks evolve to reflect the ongoing changes with Hawaii’s ocean and the implications for marine life. The NFT image will change as environmental data is pulled from a verified source such as the Pacific Islands Ocean Observing System (PacIOOS).
The NFT will reflect the idea of “vanishing”, i.e., when ocean water temperatures get too high, the NFT image starts to fade; and when water temperatures move back to optimal levels, the NFT image reappears.
In addition to supporting Fish Pono–Save Our Reefs, the Vanishing Murals NFT art project will also partner with fellow artists and makers of ocean-themed or ocean-friendly products who are mission-aligned. Through these partnerships, makers will benefit from gaining access to a wider base of customers passionate about ocean conservation and protection, while holders of the NFT artworks will gain access to exclusive experiences and products by being a part of this community.
Local artists and makers participating in this project include marine debris artwork by Fish Pono–Save Our Reefs ambassador and legendary waterman Mark Cunningham, eco-conscious ‘Alohi Kai Jewelry by The Sea, Kōkua Sun Care reef-safe sunscreens and Nadia Fairlamb Art, a Waimanalo-based artist specializing in wood-working and mirror work.
Jana began creating large scale vanishing murals, using non-permanent mediums, including foraged wildfire charcoal and earth pigments such as red dirt, alaea, ōlena, seaweed and algae to create murals that are temporary and return to earth with the elements. Her vanishing murals illustrate the effects of climate change on the environment, vulnerable species and habitats to raise awareness and inspire action. Her hope is that her art inspires the viewer with a sense of urgency
to take collective action.
About Fish Pono
Fish Pono (Save Our Reefs) is a growing ʻohana of ocean-lovers, scientists, watermen and women, fishers and like-minded organizations that care about our Hawaiian Islands, the culture, and the reefs that surround them. We envision a Hawaiʻi with thriving, self-sustaining coral reefs and fisheries by replenishing herbivore populations so they can foster healthy coral reefs. For more information visit: fishpono.org.
About Mural Ethos: Vanishing Murals
Hawaii-born Jana Ireijo is the founder of Mural Ethos: Vanishing Murals. After receiving a BFA in Graphic Design from the University of Hawaiʻi at Manoa, she moved to NYC to obtain an MFA in Painting from the Pratt Institute in Brooklyn. The NFT project is part of her homecoming back to Hawaiʻi. In April 2021 she created a Vanishing Coral Reef mural for The Nature Conservancy at the Maui Ocean Center. For more information visit: www.vanishingmurals.com.